Tasked with message development, branding initiatives and executing an overall marketing communication strategy for the university, Marketing and Digital Communications relays the Rice narrative to the world. We convey a cohesive and consistent Rice message that honors the university’s distinguished reputation, world-class academics and research, and commitment to unconventional wisdom.
By leveraging a variety of tactics and platforms, including advertising campaigns, website development, video creation and social media, our team conveys how Rice challenges convention every day.
Marketing serves Rice University by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the Rice brand. Working closely with Creative Services, our department protects the legal rights and ownership of Rice’s trademarks and the promotion of the university through use of the Rice Brand Standards.
Our team oversees the university’s main social media channels and provides consulting services to departments and other offices. We also offer strategy and best practice guidelines to provide the campus with a framework for developing a successful, on-brand social media program. For ongoing social media best practices and tips, please visit the Rice social media blog.
Public Affairs Video Services creates short videos reporting on special events, research developments, expert commentary and timely feature stories. Videos are posted on the Rice YouTube channel and distributed through Rice News, Rice.edu, social media channels and media pitches to support universitywide priorities.
Videos may be used by schools, departments and other Rice organizations for their websites, publications and presentations.
Video Services also provides guidelines and support for videographers across campus.
Our team provides web services for sites hosted on the Rice.edu domain that meet university brand standards. Whether you need a site refresh or are looking to create a new one, we will help you build a current, functional and effective website that is designed for your audience and aligns with your objectives.
In an effort to unite and enhance the many different pages and subsites connected to the Rice.edu domain, web standards have been created for developers that provide a common, visually appealing look and consistent functionality. Our goal is to project a unified and branded presence and to guarantee that visitors to Rice.edu have a quality experience. The guidelines provide ample space for creative, customized designs and content to meet the needs and objectives of the subsite or page, while also including a few required core elements.
Once your site is running effectively, we will show you how to utilize analytics, such as traffic trends, create reports and understand specific topics your audience is responding to in order to build a powerful content strategy.